Top Format Rolls Out Fresh Jingle Packages
On the recent news update from Top Format, new jingle and imaging packages were delivered to satisfied stations in UK, Austria, Finland, Denmark, Hungary and The Netherlands. Here is a news clip.
March 2008 Top Format News (www.topformat.com)
Dave Albers, Top Format Productions
You must have been wondering: isn’t there any news about the jingle market for 2008? Yes, that’s what we thought. So here it is, the latest news along with all the latest jingle packages. We are pleased to announce that we had several awesome months with our friends and clients in Denmark, Finland, Germany, Hungary, Belgium, Lebanon, Spain, Austria and the Netherlands.
Some highlights: along with our clients, we succeeded in delivering no less than 1 custom-made jingle package every week in November and December 2007. In addition to all the custom packages we are proud to present our other syndicated and custom-made projects, such as:
• custom Hot AC jingles (pop, rock and rhythmic) for VLR in Denmark
• a remarkable relationship between 2 of our clients in Spain and the Netherlands
• custom CHR jingles (pop, rock) for Radio Nova in Finland
• custom CHR jingles (pop) for Pure Pop Radio in the Netherlands
• custom News imaging for Kossuth (a subsidiary station of the Hungarian State Radio)
• custom CHR jingles (pop and rhythmic) for Radio Decibel in the Netherlands
• custom AC jingles (pop and rock) for Antenne Steiermark in Austria
• CHR jingles for Radio Veronica’s Morning Show in the Netherlands
And in addition to all this we bring you the jingles for Hitradio Antenne (DE), Feel Good Radio (NL), Main FM (DE), Radio 2 (BE), Radio One Lebanon, Radio West (NL) and many more.
Hitradio Antenne (DE)
Hitradio Antenne broadcasts from the city of Hannover for the Niedersachsen area in Germany. The daily schedule of this private radio station starts off with the popular morning show ‘Lennert & Co’ and proceeds with a highly-appreciated format that brings Niedersachsen all of today’s Greatest Hits. Along with Hitradio Antenne’s sound production team, we composed a brand-new AC package, based on the music and programming of the station.
Radio Decibel (NL)
Radio Decibel, a legendary name on the Dutch radio landscape, has returned. This radio station was established in 1977, in the Dutch capitol, Amsterdam. Its founders introduced a unique broadcasting format, with imported dance and new wave songs. This, and its young and instantly popular DJs, made Radio Decibel into a true legend. Radio Decibel now broadcasts with a full commercial and legal license, and promises to have a bright future. Top Format’s consultancy and creative departments teamed up with Radio Decibel to create their own custom jingles.
Radio Nova (FI)
Visit Finland! A country with unspoilt nature, beautiful landscapes and… Radio Nova on every RDS radio display. It is no accident that Radio Nova has been the highest-rated station in Finland for years. The station is well aware that its listeners are very loyal and rewards them for it – with one of the biggest annual events in the Finnish capitol Helsinki, for example: a huge concert by the sea, with many live acts, for more than 50,000 Radio Nova listeners! Radio Nova and Top Format had already teamed up in 2005 to revamp the complete audio imaging. In order to update the very musical pop and rock jingles to today’s music we naturally took the re-branding to the next level. The station and our team exchanged ideas and strategies for the basics of the follow-up jingle package. The new Radio Nova jingles first aired in January 2008. The revamp included a complete transformation of the news and service reports, which made a remarkable statement on the Finnish market.
The 3-letter station VLR makes quite an impact. It has been broadcasting with great success in the Danish region of Vejle for many years now. VLR is known in Denmark for their music mix, popular rush-hour shows and the fact that they are always a little naughty. We are very proud to say that VLR gave us quite a challenge last year. After all, how often do you get the chance to build something completely new and refreshing for a strong Hot AC format? VLR and Top Format teamed up to figure out how to renew and complete the jingles so as to fit in with the songs of the station. How they might work with the morning show, the feel-good, innovative attitude of VLR, and how to get Claus and the Negro (the popular afternoon show) to turn off their microphones in time after singing along to VLR’s new audio logo. The new VLR audio image was completed with a powerful, positive and musical logo: “V-L-R” is (or can be) sung to each of the jingles. Moreover, this jingle package can easily be updated at any time with the Top Format update service. The new VLR jingles were launched on 1 December 2007.
Pure Pop Radio (NL)
Pure Pop Radio is the latest Dutch radio station. It can be found at the popular online radio platform RadioDigitaal, owned by Talpa. Pure Pop Radio is pure, real and the only choice for listeners who like real pure pop songs. A unique station in the Dutch radio market, with music by modern singer-songwriters and unique acoustic versions of the greatest hits. Pure Pop Radio features songs by James Morrison, Jack Johnson, Coldplay, Sheryl Crow, Joss Stone, Colbie Caillat, Crowded House, Tracey Chapman, John Legend, Alanis Morissete, John Mayer and many others. In true singer-songwriter style, our team focused on the musicality of the jingles. Pure Pop Radio ordered a custom-made jingle package, to make sure their jingles would blend perfectly with the richness of a pure pop tracks. It will come as no surprise that we worked with the best musicians and used only live instruments to make these jingles.
The most important news channel in Hungary, a subsidiary service of the Hungarian State Radio, has been totally revamped. A difficult task, in which we cooperated with the station’s consultants to build a new identity for the well-established and respected radio station Kossuth. Kossuth is a round-the-clock information channel. It broadcasts a talk radio format with 80% information and 20% music. In addition to discussion of the news headlines, the station realises diversity with programmes about theatre, documentaries and literature. Kossuth is Hungary’s most popular radio station. We at Top Format were proud to present them with the success formula which we previously created to establish the identity of BNR News Radio in the Netherlands. This appealed to Kossuth so much that they asked Top Format to use the BNR cuts to create a new, powerful audio logo for Kossuth.Antenne Steiermark (AU)
Antenne Steiermark has been the market leader and role model for private radio stations in Austria for the past 13 years. Last year, 198,000 listeners tuned into Antenne Steiermark every day. Antenne Steiermark decided to revamp their format while adding 500 new songs to the existing play lists, ranging from the latest Deutschpop to international top hits by such bands and singers like The Sugababes, Maroon 5 and James Blunt. Additionally, the morning show “Der gute Morgen mit Moser und Co” was completely transformed, and Antenne Steiermark introduced the “Antenne Chartshow”.
Our creative team was given the challenge of creating a full custom jingle package for the news and service programmes, based on the station’s identity and in keeping with the songs and talk shows they air. The launch of the ‘new’ station is scheduled for February 2008.
Radio Veronica Morning Show (NL)
Radio Veronica plays the best 80s and 90s hits. The morning show “Kicken wakes up” is hosted by Patrick Kicken and his sidekick Jan Paparazzi. The programme starts very early – at five in the morning – to help their listeners get through the busy Dutch rush-hour traffic with a smile. We teamed up with Patrick and Jan to create new jingles to complement the feel-good-morning vibe of their show.
Check out all the latest jingle and imaging packages demo and details soon at the news section of Top Format, www.topformat.nl.