New SOB Jingles for Kiss FM Spain, Radio Center Slovenia
A Sweet Kiss for Kiss FM – Spain
Kiss FM in Spain is one of the top-rated national stations in the country. Its promise? “La Mejor Musica”, which means “The Best Music”. When you play the best music, shouldn’t you also play the best jingles? So Kiss FM came to SOB to create a brand new custom made package that would perfectly reflect the Soft AC station’s musical focus. The jingles have a smooth and yet very contemporary sound, just like the great pop songs that gave the station its popularity.
Alfredo Arense, Program Director Kiss FM:
When working on a delicate project like our new station ID jingles, the distance and language could have easily been a barrier. I am glad to say that this was not the case at all! Hans and the SOB crew’s work was beyond our expectations. They understood our needs and met our tight deadlines with ease. The crew worked with us on every detail, with great flexibility to our requests, and the final product is brilliant!
SOB has definitely won us over with their professionalism and their talent!
For Kiss FM we composed a jingle package with lots of different versions. Every jingle has a basic version and a shotgun version, and most jingles are also produced as a ramp. As an extra service, we also supplied the station with special instrumental versions of all jingles that they’re using for their spoken station IDs.
Kiss FM Spain 2009
Radio Center – Slovenia
Radio Center in Slovenia is an AC station that targets a broad audience, including younger demographics. So there’s a fine balance: the music is not too soft, not too pushy, and there’s a great flow. To further distinguish the sound of the station from its competition, they decided to make a big leap and come to SOB for their new jingle package.
Fedja Juvan, Production Director at Radio Center:
For an AC station like Radio Center, the flow in the music programming is crucial. So the musical feel and the production values of the jingles should be at least equal to the songs we’re playing – or better! Without a doubt, that is the case with our new jingles from SOB.
The day we spent together recording the Radio Center 2009 Jingles was proceeding as smooth as butter. It was a pleasure to be there and witness the magic happen. Hans and the guys know their job and, obviously – that EVERYTHING counts.
Thank you SOB for a great experience and a highly professional service!
Radio Center Slovenia 2009