BBC Radio Humberside Refresh

S2Blue has recently refreshed imaging for BBC Radio Humberside. The package includes additional cuts, new instrumentation on existing cuts and fresh vocals in a traditional group style.

BBC Radio Humberside:

“BBC Radio Humberside started talking to s2blue about its need for a new imaging package in 2004, with our specially commissioned package going on air at the end of the summer the following year. It featured an amazing sound created by Maurice Cheetham, working with the BBC Philharmonic Orchestra and S2blue’s production skills. They met the brief to give us a really memorable audio logo and a sound created specially for us. Two other BBC station’s went on to adopt the same audio themes.

Over the next few years we’ve returned to S2blue to ‘top-up’ the package and record new elements to keep it refreshed. However, we felt that after almost 5 years on air, the time was right for a major revamp. The creative team at S2blue have just completed the work on laying down new instrumentation and effects alongside parts of the original recordings and have completed a set of brand new idents to expand the package further.

Working with Maurice, Steve and Simon – as well as their amazing team of musicians and singers – was a delight again. They offer fantastically creative solutions to the problems we throw their way – simply understanding how to translate our ideas into reality – they do so quickly and with real flair. We’re delighted to continue working alongside the S2blue team and can’t wait to get the refreshed imaging on air.”

Simon Pattern, Managing Editor, BBC Radio Humberside

Listen to BBC Radio Humberside Refresh Demo

Check out 3 upcoming contemporary jingle packages from S2Blue. The team is also proud to announce its first package for a Chinese station to start production next week. Log on to www.s2blue.com now.