Wise Buddah & Smooth Radio (audio added)
London, September 28, 2010 – Wise Buddah is delighted to announce that it is has been chosen to provide the jingles and production elements for the new Smooth Radio national Network.
After a hotly contested pitch process, Wise Buddah was selected from amongst 12 of the world’s leading jingle producers – from the UK, Europe and the U.S.A.
Wise Buddah’s winning pitch jingles will go straight to air and the package will be expanded over the next three months. The new sound of Smooth Radio will feature 12 custom themes along with a top of hour sequence for news travel and weather as well as talk over beds for sport, entertainment, promos, features and competitions.
The pitch package was an immediate hit with the Smooth Radio team;
GMG Radio Group PD John Simons says, ” Wise Buddah came up with a confident, contemporary sound for our new station image which sounds incredible. We can’t wait to hear them on the air from October 4th”
Wise Buddah’s Paul Plant added; “This was a fantastic brief for our team to get their teeth into. Smooth is all about the music and the play-list provided such a rich palette to draw upon.
We are really looking forward to working closely with Chris Stevens and his team to create something truly memorable and of great musical value”.
Listen out for Wise Buddah’s Smooth Radio jingles From 4th October on FM, DAB, Sky, Freesat, Freeview and www.smoothradio.co.uk.
Update Oct 6th – Wise Buddah have been kind enough to send us a short montage of the new package. JingleNews.com has been advised that there are at least another seven cuts to be added between now and the New Year.