Radio Regenbogen: One Package, Double Impact
German AC station Radio Regenbogen was looking for fresh, colorfull station idents and found them at PURE Jingles. Their mission: create jingles that glue their benchmark 80’s Pop-Rock classics together with current pop hits – as well as make listeners feel good.
The heart of this custom package are Main Station IDs in two versions: a generic one, ending with the station name, and a special mix where the station name is followed by the slogan (‘Badens Hitradio’). This flexible jingle package makes it possible to create tempo transistions and the different mix-outs create variety and freshness – it’s not always the same jingle. Radio Regenbogen 2010 is completed by beds and logo elements for format elements such as news, weather and traffic reports.
This on-air restyling was an important project for Radio Regenbogen. Head of Programming Martin Haferkorn: “Our new package sounds first class, creates a good mood and has warmth as well. We’ve felt that the collaboration with PURE Jingles was very pleasant and professional, from the first briefing and production steps till the last tweaks and final result. Creating a great product and serving the customer always came first.”
Radio Regenbogen is one of Baden-Württemberg’s most listened-to private radio stations, reaching 1,3 million people in this German state each and every day. ‘Badens Hitradio’ plays the best new music of today, as well as popular classics with an emphasis on legendary pop hits of the 1980s.
PURE Jingles | Radio Regenbogen 2010
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