Buddah’s New Jewel in the Crown is A Real Gem!
After great anticipation, GEM 106 hit the UKs airwaves on January 1st 2011. GEM – Great East Midlands – serves the area of Derby, Nottingham and Leicester.
Formally Heart 106, Gem 106 is part of the Orion Group broadcasting local programming 24 hours a day.
The new custom package comprises of 11 main idents plus news, travel and weather themes and was composed to work with the other Orion packages in mind for networking purposes.
On first hearing the package, Orion’s Group Programme Director David Lloyd was a very happy man!
“A station launch is always exciting – and hearing the first idents for a new service helps it feel real for the very first time.
We’d commissioned Wise Buddah for our Orion West Midlands CHR packages – and they were first choice for this AC set for our new Gem 106 too.
The East Midlands package brings the right blend of character and functionality – and a great fit for the music.
Well done again, WB – we are delighted.”
For more information about this or any other Wise Buddah jingle package, contact Paul Plant on 0044 (0) 207 307 1610 or e-mail firstname.lastname@example.org.