Edgy imaging for Belgium’s Studio Brussel
Being edgy and different has definitely paid off for Studio Brussel over the years. The alternative station is part of public broadcaster VRT and has a much larger market share than similar stations in other countries.
It is not unusual for successful stations to ‘stick to what they did before’ in an attempt to keep their audience coming back. Studio Brussel, on the other hand, has attracted listeners by thinking outside the box and their drive to keep on surprising them.
With that in mind it shouldn’t come as a shock that the PURE Jingles’ producers look forward to working on Studio Brussel imaging. Each time Studio Brussel comes with a new creative brief, the composers and producers get the opportunity to flex their creative muscles every step of the way!
This time the station asked for new idents to be used station-wide and on their benchmark shows. The package, comprising of 50 elements, sets the tone for Studio Brussel for the coming year. Listen to the Studio Brussel Fall 2011 demo to hear the main station idents.
Studio Brussel launched in 1983 as a regional broadcaster with programming centered around the rush hour commute. Eversince then, it has grown to become the main source for alternative music for Flemish Belgium radio audiences. These days the station is probably most widely known for the yearly charity program Music For Life. www.stubru.be
PURE Jingles is specialized in creating jingles and branding for CHR and AC stations that need a truly individual sound. Clients are stations such as 3FM (Netherlands), Studio Brussel (Belgium), NRJ (France), and Europa Plus (Russia). www.purejingles.com