Hit West, Cristal and the French Spirit of Sharing

For radio stations that like a custom-sounding jingle package but really only want to spend the money on a re-sing, the PURE JingleBox is a cool alternative. Two regional stations in France even went a step further in making their package cost-effective.

Hit West (broadcasting in the Bretagne region) and Radio Cristal (in Normandie) share both the same owner and a similar style, playlist and audience. That’s why it was obviously smart to see if the two stations could share a jingle package.

Together, the stations selected 10 jingles from more than 350 available JingleBox themes. It was up to PURE Jingles to produce those in the most efficient way. The final packages were delivered with a minimum of 10 mix-outs per jingle.

“The possibility to combine creative resources for more than one station at the same time really appealed to us. From a group perspective, it just makes a lot of sense to invest our budget effectively”, says Creative Director Romain Froger.

“First of all we were really happy that PURE Jingles was able to produce the second package for a very affordable price. On top of that, the result is outstanding. The vocals sound fresh and modern, and the music has incredible punch. Everyone LOVES it!”

PURE Jingles is very aware of the turbulent economy and prides itself in thinking along with clients to get the most ‘bang for their buck’. Give the PURE sales team a call to discuss the possibilities of getting a state-of-the-art package at your station. www.purejingles.com

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