Brandy Power Intros Cross the Atlantic
Brandy Power Intros have crossed the ocean. This branding tool – which has become one of Brandy’s trademarks – is now on air on Hot 1079 (Indiana, USA).
The European imaging company reinvented the concept of the power intro my merging original song lyrics and melodies into the intro of the song. Brandy Power Intros are now broadcast all over the world, including the USA.
“Every radio station writes its own story. You really can’t squeeze everything into a narrow format,” says Diederik Decraene, Senior Consultant at Brandy.
“That’s why jingles should be tailored to a radio station and not the other way around. Our Power Intros too are creatively fine-tuned station per station.”
It’s exactly that custom approach that got Phil Becker, General Manager at Hot 1079 (Indiana, USA ) on board.
“Being the first client of Brandy Jingles in the United States I am excited to add Tom (Van der Biest, Brandy senior creative) and his team to the Oasis Radio Group and Hot 1079.
Too often in the states, stations use the same imaging companies. The sad part is that each of these stations then end up sounding like homogenized cookie cutter products. Having Brandy in our “tool box” allows us to crumble up the cookies. It’s time to add Brandy to your brand. That or keep playing the jingles that you and your listeners have heard so many times that you don’t even notice that they are there.”
To learn more about how you can get the world-class Brandy imaging, visit www.brandy-jingles.com.