1st Update for BBC Radio 1 from PURE Jingles

The producers at PURE just couldn’t help themselves when they went to work on the first update for the BBC Radio 1 Idents. Originally scheduled to include 5 new cuts, the ideas kept on flowing and the Dutch team ended up sending over 7 finished idents that are on-air, right now.

Since the first batch of idents was pretty much an all-out assault on the ears – with lots of dub step influences and VO glitch editing – the challenge, this time around, was to include some more mellow musical influences as well. The BBC Radio 1 production team sent over musical examples for direction, and gave the go-ahead to start merging the VO with the music after studying the demos. You can hear the latest work by listening to the BBC Radio 1 Summer 2012 Update.

BBC Radio 1 was established in 1967 as a direct response to the popular off-shore, pirate radio stations. Today, it’s the home of popular presenters like Nick Grimshaw, Fearne Cotton, Scott Mills and Greg James. PURE Jingles is specialized in creating jingles and branding for CHR and (Hot) AC stations that need a truly individual sound. Clients are stations such as BBC Radio 1 (UK), NRJ (France and worldwide), and 3FM (Netherlands).

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