Radio Norge 2013 custom from ReelWorld

Norway’s national commercial station Radio Norge has relaunched its station sound this week with a brand new jingle package from ReelWorld.

The new imaging is part of a bigger Radio Norge makeover and is ReelWorld Europe’s first custom package of 2013 combining the talents of the London and Seattle teams. It also takes them in a more organic and natural direction as the package features a softer more organic sound as well as the guitars that Radio Norge is famous for.

Lars Petter Berg is the Imaging Director at SBS Radio: “Working with ReelWorld has been a great experience from day one. They totally understood our needs right away, and we had a good and nice communication during the process. These guys knows radio!”.

ReelWorld’s European Managing Director Anthony Gay said, “I’m very proud of the creativity that’s gone into this package and it’s is a taster of the things to come in 2013. We’ve created a warmer and more open sound that showcases a different side to our European offerings.”

SBS Radio already subscribe to ReelWorld’s Production Vault service which sees PV CHR, PV Hot AC, and PV AC used heavily across Radio Norge, Radio 1, and The Voice.

You can hear a demo of the new jingles below and follow ReelWorld Europe’s story on Twitter via @reelworldeurope

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