BRANDY – Hit Collection

During the time that many Belgians went skiing in Switzerland, Rhône FM went the opposite direction. Not that there was much skiing to do in Brussels… But in the Brandy studios the foundation was laid for a restyling of the Valais area market leader.

Olivier Delaloye, PD Rhône FM, defined 5 distinct musical styles for the station’s new jingle package: electro, pop, rock, RnB & disco. The challenge for Brandy’s creative team was to create a coherent branding sound within those diverse musical directions.

The result: Hit Collection, an AC package of 5 jingles, 1 Top of Hour and several service beds.

Rhône FM is the leading radio station in Valais, the South West of Switzerland. The station is one of the 5 best listened to regional stations in French speaking Switzerland and reaches approximately 70,000 listeners.

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