Radio Bern 1 launch with Wise Buddah re-sing
April 2013 saw the launch of Switzerland’s brand new station Radio Bern 1. Based in the heart of the country’s capital city, the team chose Wise Buddah’s Antenne Bayern 2011 package to create a sound matching their Fresh AC output, comprising a selection of Show Openers, Transition IDs and Shotguns.
“We were seeking a really very professionally produced layout which perfectly matched our AC music mix with a light, higher Rock appeal. With Wise Buddah we found exactly what we were looking for. The producers arranged compositions which sound more like songs than jingles…Just perfect! The coaching of the singers and the recording of the voices in their studios were very impressive. We are more than happy with the new station design and very proud of it! Dom Hofer, Vice CEO / Head of Entertainment – Radio Bern 1
“We’ve loved welcoming Radio Bern 1 to our growing repertoire of Swiss stations. The package they chose matches their format perfectly – Fresh AC with a musical output encompassing some of the biggest hits from the last three decades…” Wise Buddah’s Paul Plant
The package consists of 7 Show Openers, 14 Transition IDs, 21 Shotguns plus Information Elements.