FM104 move to jingles from ReelWorld

Dublin’s FM104 has celebrated their latest audience figures with a brand new sound from ReelWorld Productions.

The jingles are a re-sing of the successful Radio 538 package which originally aired on the market leading station in The Netherlands.

Programme Director at FM104 Dave Kelly is excited about the new image: “As Dublin’s number one music station we believe in keeping things fresh. When we heard the Radio 538 package we just knew it was a perfect fit for our sound and the Dublin market. This is a great jingle package, packed with energy and a really strong logo that punches through on air.”

ReelWorld’s European Managing Director Anthony Gay is a big fan of Dublin: “It has to be one of my favourite places in the world and it’s been an enormous pleasure to work with Dave, Pat, and the team at FM104 on their new sound. With the Radio Days festival moving to the city next year Irish radio continues to be vibrant and innovative.”

ReelWorld continue to expand their European operations and recently launched a new European website to house their jingle and Production Vault services. Austria’s Krone Hit, Berlin’s 104.6 RTL, and Q Music in the The Netherlands are recent converts to the Production Vault CHR service.

You can hear a demo of the new FM104 jingles below and follow ReelWorld Europe on Twitter @reelworldeurope

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3 Responses

  1. May 7, 2013

    […] Source ( […]

  2. September 14, 2015

    […] “The sound of FM104 needed refreshing rather than a complete change. We had a solid base with the 2013 package so it was a case of what we could do to take that […]

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