Radio Veronica Continues to Evolve with ReelWorld

Dutch station Radio Veronica launches a new sound and a fresh line up at later part of 2013 complete with a new custom jingle package from ReelWorld Europe.

The station’s programming team worked closely with ReelWorld to produce the package which also features on Veronica’s new TV advertising campaign.

Niels Hoogland, Station Director at Radio Veronica said: “As the heritage radio brand in The Netherlands we’ve always managed to maintain a young and fresh image. The new jingles ReelWorld has produced for Radio Veronica does just that, ensuring the station sounds every bit the young, uplifting challenger its DNA warrants. The team at ReelWorld, Erik Huber in particular, is wonderful to work with. Despite a very strict deadline they managed to cook up a great batch of cuts that really sets Radio Veronica apart and on the right course to remain as relevant in the future as it has been in the past.”

The first part of the package boasts 11 custom made themes.

The second part of the package contains more of this punchy and unique Veronica on air sound.

ReelWorld’s European Managing Director Anthony Gay said: “It was an honour to help the team at Radio Veronica evolve their station sound. We look forward to working with Niels and the team on future projects.”

He added, “2013 has been a huge year for us with the creation of our new MediaCityUK office and studios and it continues to be a privilege to work with some of Europe’s biggest radio brands.”

You can hear the Veronica package here and follow ReelWorld Europe on Twitter @reelworldeurope

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