Noise Fusion unleashes next generation sounds online

London based audio branding and sound design company Noise Fusion has launched a new collection of imaging FX packages called the ID_2 Essentials Series.

The core of the Essentials Series is Noise Fusion’s large and highly acclaimed ID_2 effects library, which is currently heard on radio stations around the world. The series is made up of four diverse packages and includes a brand new collection of 150 exclusive FX cuts which are being made available for the very first time.

The ID_2 Essentials Series can now be purchased and downloaded instantly as part of the company’s established online FX store. The new series is designed to be a powerful CHR, AC and alternative production toolkit to enable radio and TV producers create world class imaging, idents, jingles and promos.

Noise Fusion’s creative director, Ben Neidle, says: “We’re passionate about producing what we call next generation sounds and making them easily available to creatives worldwide, enabling them to make fantastic imaging, fast. That’s what the ID_2 Essentials Series is all about.

“I’m also really excited to be launching the new ID_2 Essentials Extra package as it’s full of original cuts that have never been heard before – it’ll be awesome to hear what imaging producers do with it!”

New demos for all the packages are available to audition online. Package prices start at 379.39€ and they’re available to buy direct and download from

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