M80 RADIO partner with ReelWorld for new jingles
ReelWorld have been busy this year – they recently created a new custom package for BBC Radio 1Xtra in the UK and KRONEHIT in Austria and are planning the launch of a new custom Hot AC package next month. Now, Portugal’s legendary classic hits station, M80 RADIO, has a new sound from ReelWorld’s European HQ at MediaCityUK near Manchester and include a full utility suite for news, weather and travel.
Anthony Gay, ReelWorld’s European Managing Director: “Just because a station plays older songs it doesn’t mean that the branding has to sound dated. The new jingles have helped give M80 RADIO a fresh, bright sound, framing the classic hits in a new light.”
M80 RADIO’s sister stations have been working with ReelWorld for years. Miguel Cruz, Director of Programmes AT M80 RADIO, said that “from the first contact to the final delivery, the whole process was smooth and very professionally handled. There was always a lot of understanding and consideration for our wishes and expectations. We are very pleased with the final results and confident that this new package is going to help us to enhance the M80 RADIO brand even further.”
The Prisa Radio group station opted for a re-sing package which went to air across the country this week. You can hear packages M80 RADIO picked jingles from at reelworld.com in the AC jingles section.