Toronto’s 93-5 The Move has launched with PURE Jingles
Return Of The Mack, Genie In A Bottle, I Gotta Feeling … they’re all heard on 93-5 The Move, Toronto’s newest radio station! Playing the best Rhythmic & Urban grooves from the 90’s to now, it’s the soundtrack of the youth of 25-44 year-olds in Canada’s music city.
The station’s logo is a ‘Play’ button that moves backwards and symbolizes the ‘rewind’ format, which gave PURE Jingles the idea to make their Idents future-proof (and thus balancing the image of the brand).
‘We do things BIG – we want to be noticed’ (as the briefing mentioned) was a desire that PURE fulfilled for The Move with a custom package of fast-paced IDs! They blend with their playlist, but also give the station a feel of ‘today’.
Listen to the first 5 energetic cuts and the mighty Top of the Hour from a package called FFWD Imaging – and ‘Stop’ by the PURE Jingles booth at Radiodays in Paris next week to give YOUR station a progressive sound as well!