NPO Radio 2 returns to Strike for new drive time jingles

Holland’s number one rated radio station, NPO Radio 2, has returned to Strike Jingles by Capital of Media to develop an update of the jingles for their popular drive time show “De Wild in de Middag”. The show is hosted by Ruud de Wild, one of the most unique and talked-about DJ’s in radio and also in the latest ratings, the most listen to drive time show of the country.

Capital of Media’s Creative Director Anthony Timmers explains: “Dutch national public radio station NPO Radio 2 is leading the way in the Netherlands in the further development of radio.
You can hear that in the format of the station and the content that is brought. In addition, the station also dares to have a different sound when it comes to jingles and imaging. That is why
we are very proud that the country’s most-listened afternoon show ‘De Wild in de Middag’ came back to Strike Jingles by Capital of Media for an update of their jingles. Just like the
program, the new jingles also go in all directions in terms of creativity. Ever heard a jingle that goes from dance to metal? Yes, haha! We really did it!”.

“It was great working with Strike Jingles by Capital of Media. Like no other they were able to translate Ruud’s crazy and out of this world ideas into jingles and sound bites of this time. Strike was hands on and delivered a package with great diversity that’s gonna lift the show to a higher level,” said Peter Brinkmann – Editor in chief of “De Wild in de Middag” (KRO-NCRV, NPO Radio 2).

“De Wild in de Middag” is heard every weekday from 4 to 6PM on NPO Radio 2.

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