Classic Hits refresh sound with Wisebuddah Jingles
Classic Hits, Ireland’s most popular commercial broadcaster of hits from the 80s and 90s, has returned to Wisebuddah for an updated sound as the station moves into a new era and leaves behind their ‘4FM’ branding.
The producers behind the sonic identities of BBC Radio 2, NPO Radio 5 and The Netherland’s Radio 10 pool their creative talent and their broad experience of AC and Classic Hits imaging to produce Wisebuddah’s flagship AC+ package and the latest update IDs proved to be a perfect fit for Classic Hits.
Lochlainn Harte, Imaging Manager, Classic Hits said “We opted once again to work closely with Wisebuddah on our new package to reflect the changes in our new station name, Classic Hits. In the past their attentiveness and ability take feedback was, not only speedy, but beyond professional and this time they surpassed themselves. Every production element was considered, making the process very streamlined and accessible. Choosing Wisebuddah gave us a package that blended that old school sung jingle sound with modern yet fitting background beds that suited our Classic Hits audience. I would enthusiastically recommend their service to any industry professional and I look forward to collaborating with them on future projects.”
Dom Scott, Business Relations Executive at Wisebuddah added “It’s been great to work with Classic Hits again, they needed a new station sound to accompany the new name and in keeping with their philosophy of ‘evolution over revolution’ the package had to be both contemporary and timeless and our AC+ updates offered the ideal solution.