“For more than one and a half years, Skala FM’s new sound has been in the making. It may seem like a long time, but the process of making the right decision was very important for us. We knew roughly what we wanted, but how did it fit into our core-listeners mind? Would our thoughts and desires repel or attract them?

The process started with listening to jingles from all over the world in order to gather the elements that best suited for us and then presenting it in focus groups throughout the winter of 2010. More than 100 listeners were invited. They gave their opinion about jingles and imaging, and it turned out to be beneficial for the station.

We knew some things from the previous package that worked well for our station should be integrated into our new package. (I think there are very few stations that are lucky to have listeners sing the top of hour when they see a logo for the station, or meet one of the DJs somewhere.)

Once all the lessons learned from the focus groups were brought to the table, we made a 15-page brief to Wise Buddah who produced package. The jingles, the instruments and the style were explained down to the smallest detail so it was easy and understandable to work with.

After 6 months we finished composing the package, so we headed out to a studio in Denmark, far out in the country to do the vocal session. After 3 days of singing and fun with the company of good friends we were ready to head back to the studio in London to mix the package.

The result – Skala FM 2012
Download audio file (skalafm_12.mp3)

The project may seem like it took a very long time, but the more I think of the way we did it, the more convinced I am we did the right thing. One thing is to call a jingle-company and order a new jingle package, another thing is to actually work with the composer and get him to understand our thoughts.

To work with such dedicated people just makes the process so much easier.

Everytime I listen to my jingles I get a feeling of ‘we’ve hit the exact 2012-sound for our station’. There´s nothing left to chance. And I´m sure the sound will take us onto the next level imaging-wise.”

Morten can be reached at mop@jv.dk should you wish to discuss or find out any more about the process.

They have recently commissioned a custom jingle package from TM Studios in Dallas.

For Hot AC stations with attitude, or for new rock station with edge, Nation Radio is a set of themes featuring loud guitars and powerful solo vocals. All themes come with a stack of mixes and are guaranteed to get your station name heard, without getting in the way of the music. When your playlist is credible, your imaging should be too. And that why we know you’ll want Nation Radio on your station.

Nation Radio 2011 from TM Studios
Download audio file (tm_nationradio.mp3)

Listen to all the cuts in the clear at www.tmstudios.com.

Ignite’s first client is Cool FM in Belfast, who recently took delivery of a custom twelve-cut package. Comprising of a new sonic logo and a stack of ultra-useful mixes, Cool FM 2011 debuts Ignite’s strong CHR sound.

Carl Kinsman, Cool FM Station Imaging Producer, says: “The sonic logo is very memorable, and the vocals are awesome. Everything we could want in jingles! I can highly recommend working with Ignite Jingles.”

Ignite’s founder Chris Stevens commented: “It’s a very exciting time to be launching. Having spent five years working with jingles and station imaging in the states, but with a background in UK radio, I’m confident that we’ll be combing the best of both sides of the Atlantic in our sound.”

Cool FM 2001 from Ignite Jingles
Download audio file (ij_coolfm2011.mp3)

The entire Cool FM jingle package can be heard at www.ignitejingles.com, as can a custom theme produced for the nationally syndicated show Totally 90s. Ignite Jingles will be represented in the USA by TM Studios.

K2. It updates once a month with FIVE new shotguns, and includes an exciting new way to enforce your brand without stopping the music. They’re called “Sublintros” and they sound like the artist designed their song with your logo in mind. You need to hear them to truly get how cool they are.

“The CHR format is hot and the K2 package offers some incredible sounding pieces to perfectly fit where it’s headed.”
Chris Corcoran
EVP Affiliate Sales/GM
Dial Global

“We’re excited about this new sound and think you will be too.”
Chris Long
VP General Manager
TM Studios

Download audio file (tm_k2demo.mp3)

Go to tmstudios.com/k2 now, hear the demo, then call your rep.

K2. Jingles created from an imaging director’s point of view, rather than a musician’s.

After a hotly contested pitch process, Wise Buddah was selected from amongst 12 of the world’s leading jingle producers – from the UK, Europe and the U.S.A.

Wise Buddah’s winning pitch jingles will go straight to air and the package will be expanded over the next three months. The new sound of Smooth Radio will feature 12 custom themes along with a top of hour sequence for news travel and weather as well as talk over beds for sport, entertainment, promos, features and competitions.

The pitch package was an immediate hit with the Smooth Radio team;

GMG Radio Group PD John Simons says, ” Wise Buddah came up with a confident, contemporary sound for our new station image which sounds incredible. We can’t wait to hear them on the air from October 4th”

Wise Buddah’s Paul Plant added; “This was a fantastic brief for our team to get their teeth into. Smooth is all about the music and the play-list provided such a rich palette to draw upon.

We are really looking forward to working closely with Chris Stevens and his team to create something truly memorable and of great musical value”.

Listen out for Wise Buddah’s Smooth Radio jingles From 4th October on FM, DAB, Sky, Freesat, Freeview and www.smoothradio.co.uk.

Update Oct 6th – Wise Buddah have been kind enough to send us a short montage of the new package. JingleNews.com has been advised that there are at least another seven cuts to be added between now and the New Year.

Smooth Radio 2010 from Wise Buddah
Download audio file (smoothradio_10.mp3)

Order a new ReelWorld jingle package – this can be ReelWorld ONE or a standalone package – before February 1st, 2010 and you’ll receive a very special present: 3 bonus jingles at no extra cost!

ReelWorld ONE is the biggest jingle service in the world for CHR and AC radio and features:

- Huge starter package

- Monthly updates which include playlist-current jingles

- Logo workparts

- Beatmix kit

- Much more

Listen to the demos – including a completely fresh ReelWorld ONE CHR demo – on the ReelWorld Europe website

Play is changing the airwaves. Rapidly. The innovative Russian radio station Metro FM has already aired the first section of Play Jingles. After the team played them the first mixed jingles the station immediately purchased the complete jingle package. Since June 2009 Metro FM Russia has completed its CHR playlist with the Play jingle package. A total of 16 jingles from Play have been reproduced and are being aired on Metro FM.

What is Play?

Play is the new jingle label. CHR branded jingles that work to target listeners and to please imaging producers. Play plays exclusively with the core hit songs that are on your station’s playlist now. Play anticipates the new hit songs that will be on the playlist next month with the Play update service.

Play makes it easy: you don’t have to choose for a new CHR jingle package. There is only one option left. If you are ready to Play.

Play Jingles is the new CHR jingle label from Top Format. Log on now to www.playjingles.com for more details. Here are the July updates on PlayJingles.com

Miley in Florida – Miley Cyrus-inspired Medium ID
Red Bemassi Bull – Kristinia DeBarge-a-like Slow to Fast ID
Play Takes Over – a David Guetta-esque Fast Dance ID
Radio Proof – a Medium-Fast ID influenced by La Roux
JAYBZ – Beyonce-sounding Medium Urban ID

Listen to the Play Jingles for July 2009
Download audio file (PLAYJingles-July2009.mp3)

Michael Jackson Tribute
Download audio file (JacksonTribute.mp3)

The production, which includes 20 clips of Michael’s hits is a broadcast material, produced by Jon Wolfert of JAM Creative Productions. Jon is also the producer of “Valier”, a 5-hour weekday show for AC stations.

Programmed by AC consultant Gary Berkowitz, the show is hosted by Valier Smith. It features a fully researched and contemporary mix of music from the ’70s through today with an emphasis on the ’90s and 2000s. “Valier” is fully customized for a station’s market and is delivered every weekday via satellite on a 100% barter basis.

“Valier” Demo Middays

For more information on Valier, visit 1330Networks.com now.

Scott Lanter has been doing this for 25 years and he is still at it. His clients agree on two words, perfect and professional. Whether you want it deep and dark or warm and fuzzy, Scott delivers!

Scott is also one of those few voice professionals who are really into their commitment of helping the industry, by providing cost-effective and budget friendly service to independent radio stations.

Enjoy the free imaging sweepers by Scott and you can also have them customized. Log on to ScottLanter.com.

Download here to download Free Imaging Sweepers

Listen to Scott Lanter Demo below
Download audio file (ScottLanterDemo.mp3)

Beat the summer heat and take advantage of this cool summer deal! Throughout the month of July if you buy a TM Studios jingle package, you’ll get a free gift! Choose one of the three options below as one of your gifts. From the Christmas cuts with your package to weekly music from HitDisc, or even a customized commercial jingle from JingleBank. Let TM Studios bring the joy of the holiday season to you!

Receive 3 months of HitDsc Formats, 1 free CUSTOM commerical jingle or choose 4 free christmas jingles. Check out the demos now!