BBC Crosstrails for BBC Radio 2

“BBC Crosstrails produce high quality cross promotional trailers and spots to air across the entire BBC Radio Network at both national and local level.

The latest campaign for BBC Radio 2 is based around the strap line “Where Different Works”. Music 4 were commissioned to produce a new, indeed ‘different’ arrangement of the Scissor Sisters hit song “Take Your Mama” as the backdrop for the campaign. With only 3 seconds of the original song appearing, we built the song from scratch and added in some unusual instrumentation including a trombone and harmonica. Wow, different really does work!”

This is also going to be available on Music4.com soon.

June is going to be a very busy month for all jingle collectors with most of the major companies unveiling their new packages.