New imaging for BBC Radio Humberside & BBC Radio Cumbria

S2blue Imaging are pleased to announce they have recently refreshed imaging for both BBC Radio Humberside and BBC Radio Cumbria.

Each package includes additional cuts, new instrumentation on existing cuts and fresh vocals in a traditional group style.

BBC Radio Cumbria went live with their refreshed package last Monday, following on from BBC Radio Humberside, who went live with their new package a few weeks ago.

Simon Prentice, Managing Director of S2blue commented:

“We’ve really enjoyed working with the BBC stations again and revisiting these great packages.

Over the years we have been lucky enough to work on many packages for BBC local stations. The original packages for Cumbria and Humberside were really exciting to work on – the Humberside sessions especially stick in the mind as we recorded overdubs with the full BBC Philharmonic Orchestra.”

Simon Pattern, Managing Editor of BBC Radio Humberside said:

“BBC Radio Humberside starting talking to s2blue about its need for a new imaging package in 2004, with our specially commissioned package going on air at the end of the summer the following year. It featured an amazing sound created by Maurice Cheetham, working with the BBC Philharmonic Orchestra and S2blue’s production skills. They met the brief to give us a really memorable audio logo and a sound created specially for us. Two other BBC stations went on to adopt the same audio themes.
Over the next few years we’ve returned to S2blue to ‘top-up’ the package and record new elements to keep it refreshed. However, we felt that after almost five years on air, the time was right for a major revamp. The creative team at S2blue have just completed the work on laying down new instrumentation and effects alongside parts of the original recordings and have completed a set of brand new idents to expand the package further.
Working with Maurice, Steve and Simon, as well as their amazing team of musicians and singers, was a delight again. They offer fantastically creative solutions to the problems we throw their way; simply understanding how to translate our ideas into reality. They do so quickly and with real flair. We’re delighted to continue working alongside the S2blue team and can’t wait to get the refreshed imaging on air.”

Ian Timms of BBC Radio Cumbria commented:

“BBC Radio Cumbria had been successfully using a really strong, S2Blue custom package for four years.
We wanted to preserve the heritage of a logo melody you can sing along with and a truly magnificent News build. But we needed something to bring a fresh dimension to the highly used traffic and hour-opener cuts.
The brief called for additional textures to strengthen our speech content and some big band swing idents for nostalgia shows. From Miller to Mika: now that’s a full service package!! Simon and Steve wrote just what we asked for.”

BBC Radio Cumbria

BBC Radio Humberside

For more details for these packages, log on to

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