The new sound of BBC Radio 1 has launched, from Pure Tonic Media.
A constantly updated service that incorporates the stations brand new sonic trigger. With idents, workparts, intros, sound design, beds and more – all blended seamlessly into day-to-day imaging.
Hear it on air now across on the UK or online via BBC.co.uk/Radio1. You can also hear a short montage below, or visit puretonicmedia.com to listen to some cuts in the clear.
Radio 1 2010 from Pure Tonic Media