Premier Christian Radio turn to Wise Buddah for new Custom ID Package

Premier Christian Radio has today launched brand new on-air imaging, produced by Wise Buddah Jingles. Following PCR’s strong recent RAJAR figures, the station has rebranded with a selection of custom IDs influenced by modern worship and traditional hymns.

Programme Controller Dave Rose “Wise Buddah were a pleasure to work with. They totally got our brief and were really responsive to our ideas. The finished package gives us a great audio identity for our new “Where Faith Comes to Life” brand, and unites all the various music and speech parts of our schedule under one memorable and unique sound. We can’t wait for our audience to hear it!”

Wise Buddah’s Paul Plant “Drawing inspiration from genres including Ballad Worship and Traditional Hymn is unchartered territory for us, but we’ve loved every minute of the challenge. Producing a Custom ID Package which serves an audience with such an eclectic musical taste – from hip-hop and reggae to hymns and gospel – was refreshing, and we hope it captures and reflects the identity of their brand.”

The package comprises 6 Main IDs, Ramps & Shotguns, plus 3 Information Elements.

Follow Wise Buddah Jingles on Twitter – @wbjingles.