Smart Trax – When CHR Stands for Character
Brandy Jingles has just launched 5 new cuts in the SMACK TRAX series − answering the demand for an alternative to the typical busy and noisy CHR sound. The distinctive vocals − full of character − and the strongest musical production values give the package a unique classy sound.
The new jingles were tailor-made for MNM, the youth station of Belgium’s VRT public broadcaster.
More and more CHR stations are looking for an alternative to piercing sound effects and booming beats. But at the same time they want to sound both current and urban.
“I take the fact that radio producers come to Brandy with unusual assignments as a compliment,” says Tom Van der Biest, Brandy’s Creative Director. “Searching for unusual combinations, new structures, surprising sounds − it’s a challenge every time.
It also lets us pull out all the stops − both strategically and creatively − and no production is quite like the previous one.”
SMACK TRAX currently consists of 15 basic cuts and tons of mixouts. The series is also perfect for producing traditional CHR formats − thus, without the urban touch. Plus, the package includes a very extensive range of service beds for news, weather and traffic.