“The Fate Of 08”: The Revolution Has Arrived

After months of speculation, frustration, and anticipation, Pure Tonic Media are proud to announce that “The Fate of 08” signifies the launch of their brand new website www.puretonic.com.

In addition, this launch also coincides with the introduction of Radio Beds ©, an online library of contemporary production music, with genres spanning Breaks, Dance, Hip Hop, and Rock, as well as an eclectic Lite section, News Beds, Drones and Drum Loops for use in production and Imaging.

All Radio Beds © are free to UK radio stations with a valid PRS license and are authorised for use in Imaging, Commercials, Presenter Talk-over and Show Production.

The new website also contains demos and individual samples of Pure Tonic projects, from Imaging to Jingles and Sound Design.

Company founder Steve Pigott commented: “We wanted a site that was ultra user friendly, and showcased our work in an organised, structured way. In addition, the new Radio Beds © service needed an intelligent audio interface that was slick and functional as well as looking good visually.”

New Radio Beds © are added to the site daily, and membership is attained instantly via the login screen at www.puretonic.com.

“The Fate Of 08” teaser campaign started in May 2008, with extensive advertising in industry publications, online banners, and direct marketing via SMS, Email, and personalised postcards. Industry interest was overwhelming, with 23,500 hits worldwide, sparking discussions and speculation on various online forums. The full campaign can be viewed at www.thefateof08.com/campaign.

This new website launch follows a number of Pure Tonic upgrades in 2008, including relocation to a brand new office and studios in London.