RTL Radio explores new horizons with Brandy
RTL Radio in Luxembourg has stepped into autumn with a refreshed aural identity. RTL is the largest and most successful media group in Europe. The new sonic logo, instrumental station idents and beds for weather and traffic were created by Brandy.
RTL Radio Lëtzebuerg ordered a compact package of super-functional imaging tools, instrumental idents that can be used in spoken word blocks as well as in musical programmes.The package is called “Horizon”. The custom made jingles radiate credibility, confidence and friendliness.
Horizon is built around a strong aural dual logo whose last 3 notes will also be used separately. The idents are provided in versions with and without station voice. Each basic theme breaks down into various elements that are also handy for branding liners and promos. The mix with contemporary but quiet sound effects makes the positive acoustic arrangements sound live.
RTL Radio Lëtzebuerg is a generalist radio station that stays very close to its listeners. It is the undisputed leader in its market – according to the latest figures from TNS Ilres Plurimedia, the station reaches no less than 43% of the population over 12 years of age.
Brandy is a Brussels based consultancy and production agency specialized in on-air branding. Brandy consults and creates audio and graphic design for both public and commercial radio and TV-stations in Europe, North-America and Asia.
Brandy is working on new projects for more market leaders and challengers in South-America.