Bauer Enters Production Deal With ReelWorld

ReelWorld Productions and Bauer Radio have entered into a partnership that will see 20 Bauer stations utilizing ReelWorld’s Production Vault for their station imaging and production needs. Key 103, Kiss, Kerrang!, The Hits and Radio Clyde are amongst the 20 stations that are part of the agreement.

Commenting on the partnership ReelWorld’s European Director Anthony Gay said “Production Vault is a producer’s secret weapon, simply the best that’s out there, and I’m thrilled that we’re working with a group where high quality on air output is held in such high esteem.”

Bauer Media Digital Commercial Director Jo Baldwin said “The quality and depth of Production Vault is big enough to satisfy the different needs of all our stations and the regular weekly updates will be useful.”

Other stations involved in the deal include Hallam FM, Smash Hits, Forth One, Rock FM, Radio Aire, Viking FM, and Radio Borders.

Production Vault is ReelWorld’s constantly updated production service that adds beds, promos, sweepers, and sound design on a weekly basis. It comes in 8 formats including CHR, Hot AC, and Rock and contains over 50,000 pieces of individual audio.

ReelWorld, which recently opened a European office and studios in London after their takeover of Pure Tonic Media, already has a number of UK and European stations subscribing to the service including NRJ in France and Radio 538 in The Netherlands.

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