Wise Buddah Jingles and Music Imaging – once again part of a winning team!

BBC Radio 2 was the Gold winner of the Best Station Imaging prize at the UK’s recent Sony Radio Awards.

In his acceptance speech, Senior Producer of Station Sound Chris Reay thanked Wise Buddah for the production of the “amazing” jingle package.

The Judges added: “The new jingle package has breathed life and a freshness into the network. Combined with inventive trail production and clever scripting, this is a station that really knows its audience well and how best to use imaging to communicate the values of the brand to them.”

It was recorded with the BBC Concert Orchestra under the baton of Chris Masterson in several of London’s heritage recording studios, and has been acclaimed for reflecting the “enormous diversity” of the station whilst maintaining a “wonderfully consistent sound”.

Wise Buddah’s work for Radio 2 included contributions from the on air talent of BBC Radio 2, so we saw the likes of Fun Lovin’ Criminal Huey Morgan on guitar, blues legend Paul Jones on harmonica as well as vocal contributions from jazz singer Clare Teal and UK Soul Diva Beverley Knight.

In addition to this, the world famous, award winning London Community Gospel Choir were invited to provide vocals for Chris Evans’ Breakfast Show Jingles.

In all 100 musicians played their part in making this one of the most musically diverse radio jingle packages ever – from Blues to Gospel, Jazz to Classical, 80’s Pop to 00’s Rock and anthemic orchestral news and quiz themes.

To hear the package in full, click here.

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