P6 Rock(s) Norway
Norway’s newest music station, P6 Rock, is rocking the nation with a great mix of music and a jingle package from PURE Jingles.
Classics from bands like Thin Lizzy, Iron Maiden, Pink Floyd and Metallica, but also the best Rock hits from the last decade. That’s the rock-solid promise of Norway’s new Rock channel, which also provides full service through news, weather and traffic reports, and on-air personalities between 6 AM and 10 PM.
“We decided to go with PURE Jingles because we worked with them earlier for our CHR brand P5 Hits, and have been very happy with the result”, station manager Kenneth Andresen says.
Program director Espen Thorpe explains why they have decided to put vocal imaging on this format as well. “Norwegian audiences are not used to sung jingles on a Rock station yet – so we wanted to give our listeners something new.”
It was also decided to go beyond the common female vocal sound. “We wanted to go with male lead vocals in the jingles, and with PURE’s help this worked out great. Our jingles really differ from other Norwegian stations, and make our imaging really recognizable.”