Bauer City 1 refresh with Wisebuddah Jingles
The UK’s Bauer City 1 Network has launched their latest set of updates with Wisebuddah Jingles. The new IDs will sit alongside the existing package, which is also produced by Wisebuddah and the Bauer Production Team.
Phil Tozer, Business Development Manager at Wisebuddah said: “The Bauer sound across all 20 of their stations is continually evolving. In this latest update, the network wanted to highlight their new strapline with new VOs so we took a fresh approach to the production. The music is contemporary and feel good, the vocals are authentic and the message is clear.”
Chris Ward, Bauer City 1’s Group Production Director, added: “Earlier this year we introduced a new music policy and positioning statement on the Bauer City 1 Network. We worked closely with the team at Wisebuddah to take our award-winning sound and evolve it to the next level. The brief was to create something, clean, quick and credible. We weren’t disappointed. They delivered exactly what we needed and the end result… the Bauer City 1 network has never sounded better.”