Sky Radio return to Wisebuddah
Wisebuddah has renewed its successful partnership with Sky Radio in The Netherlands. After winning a competitive pitch, Wisebuddah has spent the summer working closely with the Sky Radio team to evolve the sonic logo and incorporate imaging techniques new to Sky Radio across the package. The new station sound launches today.
Uunco Cerfontaine, Radio Director Sky Radio spoke about the new jingles “At Sky Radio our Modern AC format is always ‘music first’, because we want to provide the perfect listening experience without any clutter. The fantastic jingles from Wisebuddah create the perfect flow between songs and bring the finishing touch. They give the station ‘personality’ and are short hit songs on their own”
Sky Radio is a Dutch commercial radio station playing non-stop Adult Contemporary-pop music from the 1980s through to the present.
Arjan Van Lierop & Chris Hartgers front the imaging for Sky Radio and are delighted with the new jingle package – “The level of quality of the compositions, styles, singers and overall sound from Wisebuddah is just incredible. From the beginning to the end, the whole project went flawlessly, with a great deal of understanding and passion for jingles, radio and music between Marc Vickers and ourselves”
Marc Vickers Wisebuddah Jingles’ Creative Director added “Sky Radio wanted their jingles to take the next step into a hotter modern direction, whilst also keeping the signature “Sky” feeling. It was a great experience working with such a superb station sound team to achieve this”