Ignite Rebrands Swiss Radio Station James FM
The Swiss radio station, which broadcasts to Central Switzerland on DAB Digital Radio with the positioning statement Good Times Only, chose Ignite’s Smooth Radio jingle package for the new sound of the station. The team at Ignite resung the entire package, and also produced new liners, sweepers and news elements.
Andre Sidler, CEO of James FM, says “The new layout complements our premium brand and underlines our claim to become the leading music station in Switzerland.” Chris Stevens at Ignite Jingles said “Working with James FM has been a pleasure – Andre and the team play beautiful music in a beautiful country, and we’re delighted that they chose Ignite to refresh the station branding for 2019.”
James FM is one of a number of European stations who have chosen Ignite Jingles, including Record FM Portugal, Plus FM Greece and School Radio in France.