BFBS Radio 2008, from Wise Buddah
After Wise Buddah’s package for BFBS Radio 2 last year, BFBS Radio approached Buddah to create a complete new package for them. The new package comprises of 15 main IDs with a multitude of versions and elements.
“BFBS Radio’s reputation as a station that believes in strong and distinctive imaging elements should be in safe hands as we launch our new package, custom built by Wise Buddah.
Our broad playlist and eclectic mix of programme content call for a package with varied textures ,and after our massively successful DAB trial in the UK in early 2008 when audiences revelled in our unique and wide ranging sound, we knew that the new imaging cuts needed the creative input of a production house with a strong and flexible talent pool.
Wise Buddah’s response to our brief for 15 cuts covering numerous playlist genres was to hit the nail on the head first time with much of the package and to respond extremely quickly to our suggestions. An impressive response in my experience. BFBS Radio reflects UK industry practice to a British audience based overseas and Wise Buddah understood both our remit and our brief to deliver what I believe will be, without doubt, the stand-out CHR package of 2008. – Andrew Wright, Imaging Producer and Project Co-Ordinator.”
BFBS Radio 2008 | 3:15 – 7.44MB