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Brandy’s Newest Packages

Fri, Sep 5, 2008

All, Audio, New Jingles

Brandy presents 3 new custom jingle packages.

Class One. A unique way to brand a unique format. A recognizable sonic logo, live instruments and groovy sounds come together in a range of atmospheres that’s endlessly expandable. For radio stations that breathe style and class, Class One is the perfect imaging solution – and it works great for tv too!

Radio 2, the Flemish public broadcaster’s family station, creates room for classics but keeps in touch with today’s popmusic. On Brandy’s advice, the imaging was expanded with a number of specific tools. Five jingles were especially created to go with the current melodic and musical AC-pop (Colbie Caillat, Michael Bublé, …). The new cuts combine the class of the traditional jingle with a contemporary feel. An extended vocal group, warm harmonies and sing-a-long melodies, that’s what Close 2 You 2 is all about.

And last but not least, Donna gets a large update of the original Love It-package. For Love It 2, Brandy combined transition-functionality with a number of new styles, new tempos and new moods. It had to be more flashy, more powerful, more … well… more everyting! The result: 9 new jingles with an attitude problem. The Brandy-wizards threw in raw guitars, heavy beats, weird sound effects and a meticulously crafted Hot AC-vocal sound.

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Notes
  • Music 4 have added the latest batch of cuts for Ray Foley on Today FM to their website. Check them out here. And join Music 4 on Facebook!

  • After their custom package in 2006, Key 103 are in the final stages of tweaking their brand new package from ReelWorld. Thanks to Roy and Rob for the following audio: Sample Cut | Off-Air Montage.

  • New sites for Thompson Creative and Top Format have went live in the last few weeks. We’ll have news of new packages from both companies soon.

  • Music 4 have added new packages for Radio City 96.7, Dublin’s 98, FM104, BBC Three Counties Radio and BBC Radio London. We’ll most some audio montages soon, but you can listen to them online at Music4.com.

  • A new version of the ReelWorld Europe site has launched.

    The new site is built on the ReelWorld.com design, but includes jingles suitable for European markets. It includes Radio 538’s 2006 package which never appeared on ReelWorld’s .com site.

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