Musical Imaging Taken to the Max by Brandy for Q
“The best jingles ever!” tweeted one of the Q-DJs after having heard The Max, the new custom made package for Q-music in Belgium and The Netherlands from Brandy. 15 basic cuts, a Top of Hour and service beds for news, weather and traffic. The package is combined on air with Brandy’s one of a kind Power Intros.
It’s great that Brandy can still surprise after 12 years of intense collaboration with Q-music. The new Q-music jingle package had to sound positive, surprising, energetic and authentic. The briefing: “Make sure the listeners can sing along to the jingles. And create tools that help the DJs to create smooth transitions – or stark contrast”.
Brandy’s composers, musicians and producers have pulled all stops for this package. Dance sounds like dance. And the rock tracks rock as hell.
The vocal sound is a custom vocal blend. Lots of vocal talent was cast and combined to achieve a sound that’s powerful and compact yet retains tons of character. It’s a showcase for the Brandy promise: every project is unique and gets its own distinct approach.
Curious about the result? Have a listen right below and on brandyjingles.com.
Q-music is one of Europe’s sexiest radio brands. The group has nationwide stations in Belgium and The Netherlands with market shares of 14% and 9%.