THE MAX for Q-music got a powerful update
Q-music has become one of Europe’s strongest radio brands in just a couple of years. The station pays a lot of attention to its imaging, which is a key element in the brand’s strategy. Just like the station itself, Q-music’s The Max package is constantly changing. New cuts are added frequently to keep the jingles in tune with the current hits. They give the station an incredible dynamism and ensure instant brand recognition.
The tracks sound super-contemporary, but remain musical and far from noisy effects. Custom summer cuts also make the station follow the rhythm of the seasons.
“Working so closely with the team at Q-music makes it super fun to produce their imaging” says Diederik Decraene, managing director at Brandy. “Together with the Power Intros we regularly produce, the new tracks help the station to always sound up-to-date while it allows us to keep on innovating.”
THE MAX has grown to 22 cuts, with summer and christmas remixes. You can hear the original package here