Hola Spain! ReelWorld jingles land on Los 40
Spain’s numero uno music station, Los 40 Principales, has gone to air this month with a brand new sound from ReelWorld recorded at ReelWorld’s European HQ at MediaCityUK near Manchester. Earlier in the week, ReelWorld unveiled a new package for the Heart Network
The comprehensive jingle package includes 12 main themes, 2 breakfast show themes, 2 Top of Hours alongside mix outs for the chart and the individual presenters. It’s based on ReelWorld’s recent jingles for WKTU New York and Radio Scoop in France and mixes rhythmic themes with softer compositions mirroring the musical evolution of the Los 40 brand.
Los 40 Programme Director Toni Sánchez said: “The work ReelWorld did for us is fantastic and the result is brilliant. Really, congratulations! The presenters, listeners and all the Company Directors agree the jingles are fantastic, sound great on air and congratulate us for the change in sound.”
The legendary radio brand is consistently Spain’s number one music station and reaches over 3.2 million listeners every week. The Prisa Group station has been on air for almost 50 years in Spain and has a number of sister stations elsewhere around the world, mainly in South America.
ReelWorld European Managing Director Anthony Gay said: “This is a monster jingle package for a huge worldwide radio brand. I’d like to thank Toni, Juan Carlos, and the entire team for trusting us with their on air branding.”
To hear more and to discuss how ReelWorld could help your on air branding visit reelworld.com or speak to the team at the UK Radio Festival next month.