Imaging for Ministry Of Sound Radio from Daniel Mumford
Ministry of Sound Radio has a new Imaging package, produced by Daniel Mumford. Ministry of Sound Radio is an online only service broadcasting 24-hours a day from Ministry of Sound’s offices adjacent to the nightclub, receiving ¾ of a Million hits a week. The package features a whole new set of sweepers, idents, FX and Top of Hour sequences. It is the first station to use Daniel’s new FX package, ‘Dark Arts FX’. All Top of Hours feature the station’s new strap-line: The Home of Dance Music.
Daniel says, ‘I’m really proud to have worked with such an iconic brand as Ministry of Sound. I’ll be providing the station with updates to keep the sound as current as possible!’
Programme Controller for Ministry of Sound Radio, Lloyd Spring, explains the importance of Daniel’s style; ‘With the launch of our brand new app for iPhone and Android; we wanted to give the station a complete refresh – with a new schedule and refocused music. Our new ‘Home of
Dance Music’ strapline needed a strong package in a style that our listeners would quickly relate to.’
‘It’s been a breeze working with Daniel and our voice Toni Phillips. The package sits perfectly alongside the daytime playlist and is versatile enough to complement our specialist shows – from Deep House to DnB to Trance to House; giving the station a consistent identity when the music is
Daniel Mumford is the former Head of Production at BBC Radio 1 & 1Xtra. He now provides bespoke composition, sound design and audio branding for radio, TV and film. Recent credits include The Inbetweeners Movie 2, The World War One Centenary on the BBC and an FX package for The Capital Network.