Wise Buddah creates ‘magic’ jingles

In January 2015, the National UK Network Magic 105.4 launched a brand new, custom ID jingle package written and produced by Wise Buddah in London. Comprising 12 bespoke pieces, including new cuts for Magic In The Morning, Mellow Magic and new Information Elements, the package was recorded by a live orchestra arranged by Cliff Masterson (Emeli Sandé, Kylie Minogue, Susan Boyle). It forms the first half of a brand new sound to Magic 105.4, which will be completed later in 2015.

The new package was written to lift the station with more energy whilst incorporating the warmth of the station and engaging the core audience. It is built around a 5 note sonic which signifies a new Magic brand, usable as a sing for London and a sonic for the new national service across all media platforms.

Listen to the cuts in the clear at wisebuddah.com