BRUZZ: 24/7 ON in Brussels
Brussels has a new multimedia brand, BRUZZ! The station launched with a complete ID package from PURE Jingles.
The city made a lot of headlines earlier this year, but fortunately there’s also good news: the launch of an exciting radio station for young adults in the capital of Belgium and Europe!
BRUZZ plays the best R&B grooves and Pop tracks with an alternative edge, and features current affairs, pop culture and lifestyle news about Brussels. The station is also visible via TV, online & print.
Looking for a modern image and Urban feel, BRUZZ asked PURE Jingles to create a rhythmic, voiceover-based sound to highlight their slogan ‘You Are The City’, including tailor-made elements for every channel.
“I’m working in radio for over 25 years now, and I’ve never heard such great station imaging before”, Editor-in-Chief Jeroen Roppe says. “It is electrifying, and matching the beat of a city that is always ON.”