BBC Radio 1Xtra celebrates 15th birthday
As the BBC’s urban music radio station 1Xtra celebrate their 15th birthday this week, production company ReelWorld marked the occasion by creating a fresh set of imaging for the station.
The new IDs, which launched on-air this month, feature new vocal talent and will be broadcast alongside the company’s initial delivery of production that launched in 2015.
ReelWorld European Sales Manager Paul Fernley commented: ‘It’s been great to work with the team at 1Xtra to evolve the sound of their original ReelWorld package with these new IDs. The station might be 15 years old, but it’s never sounded fresher’.
The new themes see ReelWorld continue their relationship with the BIMM Institute. Many of the voices featured on the package are students at their colleges across the UK.
Formerly a presenter at BBC Radio 1 Briggy Smale is Artist Portfolio and Talent Manager at BIMM: ‘It’s great to see our students given a platform to shine. We know we have some awesome talent at BIMM, and we can’t wait to hear more of them on 1Xtra!’