Hit FM Denmark Relaunches with Hit Jingle Package
One station – always hits. That’s the new positioningstatement of Hit FM in Denmark. The CHR stationhas undergone an extensive imaging makeover,which includes a new website and a fresh jinglepackage from ReelWorld Europe.
As the only true CHR station playing Top 40 music in their market, Hit FM needed jingles that matched their playlist. Music Director Jan Jensen: “Since we are playing a lot of station ID’s every hour, I must say imaging plays a big role for us. Also with the promos we use. We target young listeners from 15 to 24 years, so obviously this jingle package fits our new sound well.”
The package, originally created for LA’s #1 Hit Music Station KIIS FM, is the foundation of Hit FM’s new image. “Shotguns, RapidFires and Positioners flow well with the music and also around the news, weather and sports. We chose ReelWorld Europe because we thought this is a state of the art and modern jingle package for the 21st century. It’s unlike anything we have ever heard.”
Hit FM: Én radio, altid hits.
Listen to how this sounds on Danish airwaves.
Hit FM Denmark 2008 | :46 – 1.74MB | Download