Real Radio 2009 from Music 4

New jingles from Music 4 now feature on all of the ‘Real’ stations in Scotland, Yorkshire and Wales and on the re-branded stations broadcasting across the northwest and northeast of England (previously Century Radio).

The package features a fresh new vocal sound from Music 4 and has been designed to maximise listener recall for RAJAR with the ultra powerful message “you’re listening to Real” built into every cut. Sounds simple, but we reckon this is going to prove to be very effective.

John Simons, Group Programme Director says: “We’ve always aired high quality jingles on Real Radio and to coincide in with the re-branding of Century to Real, we were looking for a change of style. Music 4 came up with some great ideas for us”.

Real Radio is one of the strongest regional radio brands in the UK broadcasting to key markets and successfully reaching millions of listeners every week. Working with the team at GMG has been an absolute pleasure and we are certain the new jingles will help take these stations to their next stage of development and make sure their listeners know for certain that they are “listening to Real!”.

Listen to a montage of the Northwest versions below. Or listen to the cuts in the clear at ((and look out for extra cuts and beds that will be added shortly)

Real Radio 2009 from Music 4 | 11.7MB – 10:13

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4 Responses

  1. curtains says:

    New Jingles on Trent FM today…. any ideas where their from ?

  1. March 30, 2009


  2. March 30, 2009

    […] LISTEN TO THE NEW JINGLES. It has been revealed that the Real Radio Group is to begin airing new jingles from March 30th. This is to coincide with Century Radio 105.4 (North West) and Century Radio 101-102 (North East) joining the Real Radio brand. Rumour has it is the new jingles will be from Music 4. Join in the discussion at JingleMad. […]

  3. April 1, 2009

    […] soon as Real Radio launched their new jingle package on Monday, people have been pointing out similarities of the package to Kingdom FM’s and 96.2 […]

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