As soon as Real Radio launched their new jingle package on Monday, people have been pointing out similarities of the package to Kingdom FM’s and 96.2 The Revolution’s packages.
Real Radio are airing a custom package from Music 4. Kingdom FM commissioned a custom from TM Studios in February 2008. 96.2 The Revolution are running a syndicated version since October 2008.
Kingdom FM and Real Radio Scotland share broadcast areas, and The Revolution share with Real Radio Northwest.
The two jingle packages share a similar logo, and Steve Penk (owner of The Revolution) has posted a montage of cuts he believes sound alike on his website.
“When I first heard them I was convinced that someone was winding me up”, he says. They’ve taken our unique, five syllable sequence of notes and attempted to make the four syllables in the words ‘Real Radio’ fit – which they clearly don’t”. – Steve Penk
There are dicussions going on at Digital Spy and JingleMad about the new package. Radio Today also have an article on the subject.
What do you think?
Real Radio 2009 from Music 4
Kingdom FM 2008 from TM Studios