Similar Jingle Packages from Different Companies?

As soon as Real Radio launched their new jingle package on Monday, people have been pointing out similarities of the package to Kingdom FM’s and 96.2 The Revolution’s packages.

Real Radio are airing a custom package from Music 4. Kingdom FM commissioned a custom from TM Studios in February 2008. 96.2 The Revolution are running a syndicated version since October 2008.

Kingdom FM and Real Radio Scotland share broadcast areas, and The Revolution share with Real Radio Northwest.

The two jingle packages share a similar logo, and Steve Penk (owner of The Revolution) has posted a montage of cuts he believes sound alike on his website.

“When I first heard them I was convinced that someone was winding me up”, he says. They’ve taken our unique, five syllable sequence of notes and attempted to make the four syllables in the words ‘Real Radio’ fit – which they clearly don’t”. – Steve Penk

There are dicussions going on at Digital Spy and JingleMad about the new package. Radio Today also have an article on the subject.

What do you think?

Real Radio 2009 from Music 4

Kingdom FM 2008 from TM Studios

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5 Responses

  1. Bob Tighe says:

    Cheshire FM in Northwich, Middlewich and Winsford also use the Kingdom FM package as well as Revolution. Cheshire’s broadcasting patch is totally within the Real Radio (North West) area.

  2. Andy says:

    Well you can only clash them as rip-off if the TM Studio package was better which it isn’t. Music 4 have made a brilliant package here.

    There are only 12 notes to choose from, so the notes are similer…and? I can show you hundreds of station packages that all sound the same.

    Get over it.

  3. Fred Hart says:

    As the previous poster said, there are only so many notes to choose from, so packages will sound similar.

    However the two jingle packages discussed on this post do sound a bit too familiar, and if nothing else I think it will only confuse listeners. The average listener probably won’t be able to tell the difference between the two packages and companies producing the packages.

  4. Geoff Barton says:

    Don’t be deceived by the “only 12 notes to choose from” argument. The combination of those notes is almost infinite. It’s hard to see the similarity in sounds as a coincidence.

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