Brandy Images The Q
Q92 has made way for ‘The Q’. And so, the Canadian station went looking for a more edgy sound with a slightly soft touch to install their new format and station name. Brandy adapted jingles from the ‘Q is good for you’ packages until they were just right for ‘The all new Q’! Brandy also provided the station with a package of sweeps and sing-sweeps.
Montreal’s Q92 is making a brand new start. For their makeover: they were looking for something completely different and as-yet-unheard in Canada. They found it in… Brussels.
Ewoud, Brandy account consultant, explains “In a very intensive and interactive process: we guided our client through each step of the imaging transformation. To fit their new format perfectly: we made a slightly softer adaptation of the Q is Good For You packages: accompanied by a new baseline.”
The Q also called on Brandy’s post-production facilities to complete the basic imaging.
Q92 Montreal from Brandy | 1.38MB – 1:30
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