Citybeat is booming with Buddah in Belfast!

Wise Buddah’s Boom 973, originally produced as a custom for the Toronto station, has been re-sung for a number of radio markets around the world. The latest station, and the first in the UK to sign up for the package, is Citybeat, Belfast.

The package will go on air in the New Year and was warmly received by Citybeat’s Programme Director JP Ballantine and his team.

“We were looking for a new Jingle package to kick off 2011 and make Citybeat stand out in the crowd with our hot/ac format.

As we broadcast from the heart of Belfast city centre to the greater Belfast area with more music more variety the Boom package allowed us to incorporate these various straplines which keep us cutting edge and friendly.

A big thank you to Paul and Marc at wise Buddah for making this big change so easy and stress free, Happy New Year”.

Paul Plant added, “This was a great package to re-sing for Citybeat. Having a variety of strap lines to sing makes really makes the package sound very rounded and provides great variety to the on-air sound. Speaking from the producer’s point of view, its great when you are able to have plenty of diversity within the body of the jingle”.

City Beat 2011 from Wise Buddah

The Boom package is currently on the air in Toronto (Boom 973) and Edmonton (Up 993) Canada, Portugal (rfm), Dubai (Coast 103.2) and now in the UK.

For more information about this and any other Wise Buddah jingle package, contact Paul Plant on 0044 (0) 207 307 1610 or e-mail

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