Finland’s YleX launch Wisebuddah Jingles & IMGR CHR
Finland’s number 1 CHR network YleX – part of the public broadcaster Yle – has rebranded with a new sound produced by Wisebuddah and IMGR. YleX chose to fuse existing Wisebuddah packages with a selection of Custom IDs, as well subscribing to IMGR CHR for their sound design, song intros, workparts and beds.
Wisebuddah’s Business Development Manager Phil Tozer “We’re proud to launch our first package in Finland alongside such an iconic brand in Yle. The new sound centres around the “X” sonic, which gives the station a strong, contemporary and stripped back feel.
Creating the IDs was hugely collaborative, and our updating imaging service IMGR CHR is the perfect compliment for any station who wants to nail a fresh, authentic CHR sound.”
Tapio Hakanen, Head of Music at YleX: “Updating the YleX sound for 2017 with Wisebuddah has a been a super fun and rewarding project in many ways. The quality of Wisebuddah’s work has been world class in terms of quality of creative thinking, conceptual framework, process & project management and the quality of the sound design. Our sound is now holistic, modern, musical and is 100% supporting the brand image (of Finland’s leading music media) we are building.”