92.5 The Beat Montreal Launches With Heart Packages
On September 6, 2011, at 4PM (EDT) after playing Bon Jovi’s “Never Say Goodbye”, CFQR was relaunched as a Rhythmic Hot AC, adopting the monicker “9-2-5 The Beat” (the 9-2-5 referring to “9 to 5”), with Michael Jackson’s “Wanna Be Startin’ Somethin'” as the first song. It launched with cuts from all three of IQ Beats’ Heart radio imaging packages (Heart Jingle Package 3, Heart Jingle Package 2, Heart Jingle Package 1).
They produced a number of re-sings of the various Heart packages over the years and this one is proving to be one of their favorites. The folks calling the shots at the Beat wanted the singers to deviate from the 3 note melody logo – Letting things unfold in a more adlib fashion.
The results highlight a new dimension to where this package can be taken vocally. IQ think it’s a perfect fit for 925 The Beat. Listen to a montage of the cuts below, or an aircheck of the cuts in use at the bottom of the post.
Mark Stafford, Creative Director said “As we were looking to re-image our stale AC radio station into something fresh and vibrant, one of the most challenging aspects of the procedure was finding a jingle company to work with. One that would fit all our needs. When we heard what IQ Beats were doing, we knew they would be perfect for what we were looking to achieve.
We wanted to step away from the established and expected style of jingle production and these guys got it big time. When we said we didn’t want a traditional stacked vocal sound, I could feel them smiling on the other end of the line and we took off from there.
They were willing to try anything that would enable the vocalists to freely express themselves. The resulting package is one that seamlessly flows throughout the day with the jingles feeling like they are an integrated part of the musical experience we are trying to offer our listeners and not a obligation to identify ourselves.
Great work, great talent, great results. Our re-branding is already creating a fresh new buzz on the street in Montreal and a lot of that’s due to IQ Beats!”